'Hit the ground running hard'
Kate Hutchison, the new Chief Marketing Officer at data availability vendor Veeam, is already planning a comprehensive push to strengthen the company's channel operation as it focuses on its move into the enterprise market.
Hutchison, a more-than-20-year industry veteran who has held CMO roles at Riverbed, Polycom, VMware and Citrix, said ensuring that Veeam's channel partners have the marketing resources they need, as well as clear, powerful messaging will vault the Baar, Switzerland company into its next stage of growth with a particular focus on expanding its presence in the North America market.
Hutchison takes over for Peter Ruchatz, who was Veeam CMO for nearly four years and left the company about six months ago to take the CMO and chief product officer at MeteoGroup. She oversees a team of more than 300 people globally and has responsibility for product marketing, corporate marketing and global events.
Hutchison said she's intent on moving fast. "We're in the planning stages for 2018 looking at areas for investment so we can hit the ground running hard with a plan for SMB, the midmarket and the enterprise," she said.
What follows is an edited excerpt of Hutchison's conversation with CRN.