CRN Exclusive: CenturyLink Execs Detail New Channel Focus, Plans To Bring Top IT Vendors To Its Telecom Partners

How does that differ from how other telecoms use the channel?

Hurley: The ability for us to take this incredibly powerful community of software developers and that alliance community, and bring that to bear to help solve customer problems, I think is very powerful. It tells our customers CenturyLink is not going to try and figure everything out ourselves. We're going to figure out your problem, and we're going to find the best way we can to help solve your problem, whether it's CenturyLink or a CenturyLink partner.

I think that's different than what your traditional telco/service provider approach might be. I was talking with some folks earlier today and they say, 'Who do you think are your competitors?' We don't have a lot of competitors. We have a lot of co-opetition, where we're competing with a company on one situation but then in the next situation we're actually partnering with that company in order to solve another customer problem. Or buying from that company.

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