3. Work Smarter, Not Harder
Due to the tremendous advances in computing power, Dudley said today's solution providers are expected to deliver exponential rather than incremental gains, meaning the traditional remedy of a manager pushing his or her team to sell 10 percent more than they did the year prior will no longer work.
Dudley likened efforts to outwork tectonic technological shifts to an ant attempting to push a boulder up a hill – it simply isn't going to work.
"You have to be 10X better because if you're not, the competition will be," Dudley said. "And you can't work harder at what you do today and be 10X better at it."