Channel Stalwart Ken Archer On His Exec Role At Nectar, The Red Hot UC Market And Making The Most Of Microsoft, Cisco Relationships

What made Nectar attractive to you?

I've known this company for 12 years. When I was channel chief at Avaya, and they were building a software platform, I was the executive sponsor for them at Avaya because I believed that in the Avaya ecosystem there needed to be a platform that monitored the Avaya platform and everything connected to it. Avaya didn't have any diagnostic tools or capabilities to monitor anything outside the pure Avaya environment. I was a big fan of the technology platform and tried to get Avaya to license it. They did not, and ultimately, I helped them to build their business plan and go-to-market strategy to have their platform inside a lot of Avaya partners' managed service offers. It enhanced the partners' value proposition out to customers who really needed to manage and monitor the Avaya platform and everything connected to it.

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