CRN Exclusive: CenturyLink Execs Detail New Channel Focus, Plans To Bring Top IT Vendors To Its Telecom Partners

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What's new with CenturyLink's Ascend channel program?

William Hurley: The headline is, CenturyLink invests heavily in their partners and launches its new incentive. ... One of the big opportunities we see for CenturyLink is more business through the channel is better for our customers as well as the channel partners as well as for CenturyLink and the shareholders.

Everyone benefits, and so Ascend is really us saying we are putting our money down on the partners and the channel.

[It's] the launching pad for the programs and the tool sets and everything that we're doing here. It goes beyond just the channel. It goes to the Software Alliance. It goes to System Integrator and the Strategic Partners as well.

Bill Corbin: There are four new routes market: System Integrator Alliance, Software Alliance, Strategic Partner Alliance and CenturyLink Channel Alliance.

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