A New Era For Microsoft And Its Partners
This week, at Microsoft's global partner conference, Inspire, CEO Satya Nadella and other executives unveiled an avalanche of changes to how the company will work with partners from now on. By all accounts, the moves represent a momentous shift for the Redmond, Wash.-based software giant, which is enacting the changes to accelerate an already fast-growing business. Microsoft is continuing its all-out push to become a company focused on enabling digital transformation -- through technologies including cloud infrastructure, SaaS, artificial intelligence and the Internet of Things -- but the difference now is that partner needs are factoring even more heavily into the go-to-market calculus, executives and partners said.
A number of partners shared their thoughts on the changes with CRN during the conference in Washington, D.C. What follows are the top takeaways from partners at Microsoft Inspire 2017.