Amazon's Latest Gambit
Amazon might be the only company in the world broad and diverse enough in scope to achieve business synergies between Whole Foods, with its bustling grocery stores across the country, and the highly secluded data centers that house the AWS public cloud.
Amazon's $13.7 billion planned acquisition of the high-end organic grocery retailer clearly isn't a cloud play. The deal is intended to accelerate a burgeoning grocery delivery business through AmazonFresh.
But scratch a little under the surface and you realize the deal is chock-full of repercussions for AWS. That's because the beating heart of all Amazon's businesses is the world-beating infrastructure that powers its own products, not to mention much of the global IT market.
The seismic shake-up of the increasingly technology-driven grocery industry Amazon triggered Friday will almost certainly pulse through the cloud market.