HP Personal Systems President Ron Coughlin On Gaining Share From Apple, The $60B Device-As-A-Service Opportunity, And The Office Of The Future

Talk about the future focus on virtual reality.

We are now getting insights into what customers want. We had an automaker in Fort Collins, Colo., with our workstations team. I asked them if they were using VR in their development: They said they had VR but it was sitting in the corner because no one was providing them with a full solution.

You saw that we announced the HP Z VR Backpack. That is part of our solution, but our workstation team has a long legacy of working with specific verticals whether it is entertainment, military or manufacturing to create custom solutions. We are going to leverage that capability as we build out VR.

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