Leading The HPE Digital Marketing Revolution
Hewlett Packard Enterprise Executive Vice President and Chief Marketing and Communications Officer Henry Gomez, who is leading the digital marketing first offensive at HPE, spoke with CRN about the power of digital marketing, HPE digital marketing programs and the impact it is having on lead generation.
Gomez says it's critical that partners take advantage of HPE's growing digital marketing tools and services including a Products & Solutions Now portal, a social media center and even a marketing concierge service.
HPE has also invested in marketing managers in the field and digital marketing road shows around the country to help partners get more digital game. "We are reaching out to all our partners aggressively to get them involved in digital, to see where they are in their journey, and to tie them to our programs," said Gomez.