Strategic Service Provider Era Is Here: 10 Changes Solution Providers Need To Start Making Now

http://www.crn.com/ckfinder/userfiles/images/crn/images/office_cubicles_employees400.jpg

8. Leverage What Makes Your Business Unique

Building a distinctive business earns companies a devoted following who are less sensitive to changes in price, according to Dudley.

"If you get involved with clients at a business level and you help one of your clients have a closer relationship with their customers and their suppliers, then you become a cohesive part of their overall business strategy," he said.

If a customer considers you an integral part of their supply chain, Dudley said they're far less likely to switch to a different solution provider just because a competitor is offering a lower price.  

And once those existing customers become dedicated fans, solution providers should leverage their loyalty and encourage them to tell people how great your company is.

Read more articles on: