HPE To Cisco, Lenovo, Huawei: When It Comes To SimpliVity, You Are On Your Own

HPE, Antonio Neri
HPE's Antonio Neri

Hewlett Packard Enterprise is putting former vendor sales partners of SimpliVity on notice that their time as a partner of the hyper-converged infrastructure is fast coming to a close.

With the closing this month of HPE’s $650 million acquisition of SimpliVity, Antonio Neri, vice president and general manager of the company’s Enterprise Group, said that means former sales partners of SimpliVity – Cisco Systems, Lenovo and Huawei -- will have to find their own way to hyper-converged infrastructure success.

SimpliVity did not sell its hyper-converged infrastructure technologies, which include its OmniStack software and a proprietary card that sits in qualified servers, through Cisco, Lenovo or Huawei. Instead, it offered the technology as a so-called meet-in-the-channel model where solution providers integrated the SimpliVity technology with the server of choice for the customer.

[Related: HPE Closes $650M SimpliVity Acquisition, Says First Combined Solutions With DL380 Will Ship In May]

HPE's strategy for SimpliVity is focused on how to land its OmniStack software stack in multiple HPE platforms, Neri told CRN. The Palo Alto, Calif.-based company already has unveiled plans to introduce the SimpliVity technology across its storage, converged infrastructure and hyper-converged infrastructure offerings.

Ric Lewis, senior vice president and general manager of HPE's Software-Defined and Cloud Group, said in a blog post earlier this month that HPE’s existing hyper-converged infrastructure offerings will benefit from the added SimpliVity technology.

The SimpliVity capabilities will be added to HPE's other offerings as well, including HPE Synergy converged infrastructure and HPE 3Par storage, Lewis wrote. HPE also plans to integrate the SimpliVity technology in the company's ProLiant DL380 servers, and in the second half of the year plans to more closely integrate the HPE and SimpliVity technologies with new capabilities, Lewis wrote.

According to Neri, HPE will support its Cisco, Lenovo and Huawei sales relationships until the company integrates the SimpliVity technology into its own platform, and will support existing SimpliVity customers.

“We will continue to support those until we integrate [SimpliVity] into our platform," he said in an interview with CRN. "Obviously, over time we're going to integrate the solution into our portfolio. Listen, Cisco has their own solution called [HyperFlex]. Lenovo has another relationship with Nutanix. Huawei, I'm not sure about it. But in the end, our goal for the customers who have already moved to the SimpliVity stack with whatever platform, we're going to continue to support that. That's our commitment. That's what we told them. That's what we told the market.”

However, Neri said, HPE over time will integrate the full OmniStack into the HPE converged and hyper-converged infrastructure offerings where it will be run on HPE hardware, after which it will no longer support the existing sales model with Cisco, Lenovo and Huawei.

"I think they have to decide what strategy they want to pursue," he said. "That's a problem they'll have to solve themselves."

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